Class project
As part of a creative brief, we designed a visitor pass for a randomly chosen city. I selected Ine, a traditional fishing village in Japan known for its iconic funaya houses. I created the logo, card design, and visual identity to reflect the village’s calm, timeless atmosphere while keeping the pass functional and inviting.
Visual identity guidelines — logo, typography, colors, and overall design system.
Application of the brand through posters, digital content, and promotional assets.